Domain Parking

Domain parking can be used on its own as a method of monetizing a domain name and generating a revenue, however it can also be used as a temporary option whilst a domain name is being held for future sale or development.

Many domain names have natural traffic from direct type ins (web users typing the domain address directly into the internet browser), residual traffic from a previous website that was established on the domain, existing links from other websites on the internet, social networking sites and natural search engine traffic. If a domain has significant traffic this traffic can be monetized at little cost and effort through domain parking.

A domain name can be ‘parked’ at your domain registrar (as many domain registrars now offer a domain name parking service) or ‘parked’ at a specific domain parking provider. These parking providers will set up a landing page for the domain name showing advertising relating to the specific keywords of the domain name. Many parking providers now offer customization options that allow specific keywords to be targeted and landing pages customized. Even though domain names that earn a passive income through domain parking are becoming rarer they are still available. The main use of domain parking currently is to earn an extra income from traffic whilst the domain name is up for sale or waiting to be developed.

Domain name parking can also be used to strengthen an existing brand or to direct relevant traffic to a developed website. For example PremiumDomainRegistration.net could be registered and parked the traffic could then be redirected towards PremiumDomainRegistration.com.

With domain owners always looking for new ways to develop their domain portfolios, online companies are catering for this demand offering a cross between domain parking and website development. Many of these services include the creation of ‘mini sites’ with original content specific to the domain name, these ‘mini sites’ offer advantages over traditional domain parking as they tend to generate more natural search engine traffic and allow for domain name brand development, however developing domain names in this way can be more time consuming than simple landing page parking options.

For comparisons and reviews of domain name parking providers and ‘mini site’ development please see the website below:

TheMainParking.com – Domain parking reviews, tips and information.